Save Barnes & Noble

bookstore 2.jpg

Amazon.com says I have been a ‘member’ since 1996.  That’s 22 years of year-round shopping.  Amazon gift cards are the currency of Christmas for my nephews in Illinois.  Boxes with smiling logos addressed to me c/o the neighbors are a sure sign I’ve been doing holiday shopping for my family.

But not this year. I’m swearing off book buying from the world’s largest bookstore.  I’ll be buying at Barnes & Noble.  It's time for me to do my part to save these stores.

A table in a store, stocked with 40 different books offers a different experience than a colorful Web page with plot summaries and readers' ratings.  Not that I don't appreciate Amazon's contribution to helping me make a good choice.  But the choice is not the thing I'm necessarily in a hurry to get to.

bookstore 1.jpg

The book business, thanks to Amazon, is more and more Darwinian.  The big publishers and the best-selling authors grow and prosper - and not undeservedly so.  But their marketplace heat threatens to snuff otherl voices with new things to say, tell, teach, provoke, and even exhaust.  Same thing with magazines. Barnes & Noble stores show hundreds of publications.  Exploring, showing-and-telling, helping, instructing, and criticizing

If there were no Barnes & Noble stores there would be no opportunity for these voices to be heard.  Physical stores distract you from the popular - and enlighten and engage, and expose you to something new, deeper, and imaginative.

CNBC says this is a critical holiday season for Barnes & Noble.   So, I'll be buying books the old fashioned way this Christmas. At the store.